"A reduction in beef and other meat consumption
is the most potent single act you can take
to halt the destruction of our environment
and preserve our natural resources.
Our choices do matter.
What’s healthiest for each of us personally
is also healthiest for the life support system
of our precious, but wounded planet."

JEREMY RIFKIN
President of The Foundation on Economic Trends
author, Beyond Beef, Dutton, New York

1 pound of lettuce ~ 23 gallons

1 pound of tomatoes ~ 23 gallons

1 pound of potatoes ~ 24 gallons

1 pound of wheat ~ 25 gallons

1 pound of carrots ~ 33 gallons

1 pound of apples ~ 49 gallons

1 pound of chicken ~ 815 gallons

1 pound of pork ~ 1,630 gallons

1 pound of beef ~ 2,500 gallons*

JOHN ROBBINS
American author,
Pulitzer Prize Nominee for Diet for a New America,
(excerpt from The Food Revolution, Conari Press 2000)

*statistic from the Animal Protection institute

"Think of the environmental threats facing our planet:
air pollution, water pollution, land contamination, soil erosion, wildlife loss, desertification (the turning of verdant land into a condition resembling natural desert), rain forest destruction and global warming. Humankind’s profligate consumption of animal products has made a significant contribution to all of these ills, and it stands as the leading cause of many of them. Certainly these problems wouldn’t disappear overnight if the world suddenly became vegetarian, but no other lifestyle change could produce as positive an impact on these profound threats to our collective survival as the adoption of a plant-based diet."

HOWARD LYMAN
ex-cattle rancher, international lecturer,
author, Mad Cowboy

"So much more efficient is a vegetarian diet that less than one half the current agricultural acreage would be needed...
We would not have to cut down forests and destroy habitats
to create land on which to grow feed for livestock.
We wouldn’t have to force our acreage and squeeze every last possible yield from it. We could dispense with synthetic fertilizers and toxic pesticides, and still have vast surpluses of food.
Our world would be a far greener one, with far less pollution, cleaner air, cleaner water and a more stable climate."

JOHN ROBBINS
American author
Pulitzer Prize Nominee for Diet for a New America,
author, The Food Revolution, Conari Press 2000

"Today about 1.3 billion cattle are trampling and stripping  much
 of the vegetative cover from the earth’s remaining grasslands. More than 60 percent of the world’s rangeland has been
damaged by over-grazing during the past half century."

JEREMY RIFKIN
President, The Foundation on Economic Trends,
author, Beyond Beef: The Rise and Fall of the Cattle Culture

"It is increasingly obvious that environmentally sustainable
solutions to world hunger can only emerge as people eat
more plant foods and fewer animal products.
To me it is deeply moving that the same food choices that
give us the best chance to eliminate world hunger
are also those that take the least toll on the environment,
 contribute the most to our long-term health,
are the safest, and are also far and away
the most compassionate toward our fellow creatures."

JOHN ROBBINS
American author,
Pulitzer Prize Nominee for Diet for a New America,
author, The Food Revolution, Conari Press 2000

Amount of greenhouse-warming carbon gas released
in one day by driving a typical American car:
3 kilograms

Amount released by clearing and burning enough Costa Rican rainforest to produce beef for one hamburger:
75 kilograms

Concentrations of atmospheric methane are now nearly triple what they were when they began rising a century ago.
The primary reason is beef production.

JOHN ROBBINS
American author,
Pulitzer Prize Nominee for Diet for a New America,
(excerpt from The Food Revolution, Conari Press 2000)